I fuse creator intuition with data analytics and AI workflows to build modern marketing systems that compound attention.
AI has democratized production. The real competitive moat is knowing which critical questions to frame — and converting raw outputs into scalable market decisions.
One-off virality is fragile. I care about closed-loop workflows, feedback structures, and data-informed content systems that scale predictably.
Resonance happens where human psychology, platform culture, and quantitative behaviour meet across different digital ecosystems.
My methodology was forged in real-world deployment: building engaged audiences from absolute scratch — scaling to 350,000+ followers on Douyin through narrative, repetition, and content-market fit.
I then consolidated intuition with analytics: pursuing a Master of Commerce at USYD in Marketing & Data Analytics, while working across campaign performance, Meta ads, machine learning pipelines, LightGBM classification, and SHAP explainability.
Today, as a Digital Marketing Intern at Homart Pharmaceuticals, I operate across this intersection: creator instinct, data analysis, AI-assisted workflows, and cross-market strategy — CN and AU simultaneously.
My edge is not a single tool. It is the combination of having built real audiences, analysed real data, and operated across two structurally different digital ecosystems.
Designed a full-funnel digital ecosystem for Homart Pharmaceuticals: localized Instagram growth loops, multi-brand WeChat asset generation across 10+ health product lines, Meta campaign support, DM SOP, and distributor-facing content systems.
Deconstructed bilingual operating systemDeveloped predictive classification over 818,165 donation-session records. Managed feature engineering, leakage checks, log transforms, VIF selection, and model progression from Logistic Regression to LightGBM with SHAP explanation maps.
Extended raw donor telemetryUSyd Business School consulting engagement. Built a Gen Z / Gen Alpha market-entry strategy with competitor analysis, influencer framework, CAC and ARPU modelling, plus dual risk-reward scenarios for client presentation.
Converted economics logicA reasoning workflow where independent AI models answer, critique, and synthesize before final response — designed to reduce single-model bias and improve decision quality in marketing contexts.
Cinematic skincare and brand visuals created through structured prompting, AI image tools, and editing workflows — testing where brand taste meets generative production.
A structured knowledge-capture system for projects, workflows, decisions, and reusable marketing assets — making invisible thinking visible and compounding over time.
Prototyping systems to understand where marketing work is going — building toward it.
This agent knows Zoe's full background — projects, skills, experience, and thinking. Ask it anything you'd ask her directly.
Seeking opportunities across marketing strategy, content systems, and data analytics in Sydney — especially teams building at the intersection of brand, growth, AI, and cross-market audiences.
Part-time / Contract Now · Full-time from July 2026 · CN + AU Markets