Marketing · Data · Sydney
Zoe Du
DATA · STRATEGY · CULTURE · 数据 · 策略 · 内容
Sydney, Australia · Available

Zoe
Du.

Marketing Strategy · Data Analytics · Content

"I build brands with data, storytelling, and a rare fluency in two worlds."

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Philosophy

How I think
about impact

01
"Marketing without data is guessing."
Every campaign needs a feedback loop.
02
"Data without story is invisible."
Numbers mean nothing without narrative.
03
"Strategy is the bridge between the two."
Where insight becomes impact.
Identity

Strategy.
Data.
Story.

I'm Zoe Du, a Marketing & Data Analytics specialist completing my Master of Commerce at the University of Sydney.

I operate across two markets simultaneously — building data-driven campaigns in Australia while maintaining a 350,000+ content audience in China. That dual fluency is rare, and it's mine.

My work spans brand consulting, social media strategy, machine learning, and performance marketing. Everything is backed by research, driven by insight, measured by results.

"Not just a marketer. A builder who happens to speak both data and culture."
95
Marketing Strategy / Brand Architecture
市场策略与品牌构建
92
Social Media / Content Creation
社交媒体与内容创作
88
Data Analysis / Visualisation
数据分析与可视化
80
Python / LightGBM / SHAP / ML
机器学习与可解释性分析
Presence

By the numbers

350K+
Douyin · China
Fitness & lifestyle content. Built from zero, independently.
+80%
SpringLeaf Views
Instagram growth in 3 months. 3,700 → 6,649 monthly views.
818K
Records Analysed
UNICEF donor dataset. LightGBM + SHAP classification model.
CN+AU
Dual Market
Xiaohongshu, Douyin, Weibo · Instagram, Meta Ads, LinkedIn.
3+
Brand Projects
Homart · SpringLeaf · True Protein · UNICEF.
2026
Graduating
Master of Commerce · Marketing & Data Analytics · USyd.
Work

Case studies

01
Social Media · Growth · WeChat
SpringLeaf Digital Marketing
End-to-end digital marketing for Homart Pharmaceuticals. Instagram strategy, WeChat Moments copy across 10+ product lines, Meta ad campaigns, and DM SOP. Full LCP agent network content system.
+80%
Views
+78%
Reach
02
Machine Learning · Data · Python
UNICEF Donor Classification
Binary classification on 818,165 donation session records. Feature engineering pipeline with 24 variables. Model progression from Logistic Regression to LightGBM. SHAP explainability. PR-AUC as primary metric.
818K
Records
24
Features
03
Brand Strategy · Consulting · Financial Model
True Protein Gen Z Expansion
USyd Business School industry consulting. Full Gen Z acquisition strategy with competitor analysis, influencer framework, CAC & ARPU modelling, and dual risk-reward scenarios for client presentation.
CAC
Modelled
2×
Scenarios
Zoe Du.

Looking for marketing strategy or data analytics roles in Sydney.
Graduate programs, brand teams, and startup environments welcome.

Open to work · Graduating 2026 · CN + AU markets

Email
duyuxuan1017@gmail.com
LinkedIn
yuxuandu-sydney
Location
Sydney, Australia
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